Case studies
Selected client work
What changed for lending, insurance and enterprise teams once they could trust their data.
Snap Finance FinTech · Consumer lending Embroker InsurTech · B2B SaaS Cigna HK Health insurance · Enterprise ENT Credit Union Financial services · Enterprise
Ad spend measured against real loan applications for the first time
A full GA4 build, server-side tracking and an attribution model that matches marketing spend to applications, including the ones completed offline.
OfflineApplications matched
Server-sideTracking live
Wasted spendReduced
One version of the numbers, then experiments on top
We rebuilt tracking and reporting so marketing, product and finance read the same figures, connected marketing data to Salesforce, then ran a structured testing programme.
ReportingUnified
TrackingRebuilt
CRORunning
One reliable analytics setup, with reporting for every business unit
Google Analytics 360 across all properties, a full event taxonomy and audience definitions, with reporting views built for each business unit.
GA 360Enterprise
TaxonomyDesigned
ReportingLive
Siloed reporting replaced with one view across business lines
An enterprise analytics account built from scratch, with tracking, custom dimensions and the dashboards each team uses daily.
AccountBuilt
DimensionsCustom
DashboardsDaily use