Snap Finance's marketing team was making decisions without a clear picture of what was actually driving growth. Events weren't tracked consistently across their funnel, attribution was incomplete, and there was no server-side layer to protect against browser-side data loss. The result was a team flying partially blind.
We deployed a full GA4 implementation with a custom event taxonomy built around their key conversion actions — from first ad click through to completed application. Every touchpoint mapped, every event named consistently.
On top of that, we implemented server-side tracking via Google Tag Manager Server to ensure data quality independent of browser behaviour — no more losing signals to ad blockers or iOS tracking changes.
Finally, we built an attribution model that gave their team a reliable picture of what each channel was actually contributing across the full customer journey. One source of truth, built to last.