Marketing & analytics for SaaS What we actually do
We help SaaS companies make more money. Two ways: we fix what's broken in your marketing, or we build the systems you don't have yet. Paid ads, cold outreach, CRO, analytics. That's it.
We help you
make more money.
Either something in your marketing isn't working and you need it fixed, or something doesn't exist yet and you need it built. We do both. Clearly, honestly, and without the agency theatre.
30 minutes · We'll tell you if we can help · Or if we can't
A few teams we work with Seed through enterprise
Snap Finance
Embroker
Cigna HK
ENT Credit Union
Enclave
Paid adsCold outreachAnalyticsAttribution modellingGA4 setupServer-side trackingCROMarketing analyticsEnterprise analyticsSeed through enterpriseNo long-term contractsBased in TorontoPaid adsCold outreachAnalyticsAttribution modellingGA4 setupServer-side trackingCROMarketing analyticsEnterprise analyticsSeed through enterpriseNo long-term contractsBased in TorontoPaid adsCold outreachAnalyticsAttribution modellingGA4 setupServer-side trackingCROMarketing analyticsEnterprise analyticsSeed through enterpriseNo long-term contractsBased in Toronto
Two jobs
We fix it,
or we build it.
Every problem a SaaS company brings us is one of two things. Something already exists and isn't working — ads that don't convert, outreach that doesn't land, dashboards nobody trusts. Or something doesn't exist yet — no real attribution, no outbound engine, no way to tell which dollar is working. We do both. That's the whole job.
A If it's broken
We fix what you already have.
- Your ads spend but don't convert. We'll find why.
- Your outreach doesn't book meetings. We'll rebuild it.
- Traffic lands but nobody signs up. We'll test and fix the page.
- Your dashboards disagree with your CRM. We'll fix the numbers.
B If it doesn't exist
We build what's missing.
- No outbound engine yet. We'll set one up end-to-end.
- No CRO program. We'll build a testing roadmap and run it.
- No attribution model. We'll build one your CFO trusts.
- No paid function. We'll start, test, and scale it.
What we do
Five things.
Done well.
We don't do brand, we don't do SEO, we don't do social. We do five things: paid, outreach, CRO, analytics, marketing analytics. If that's what you need help with, we're a good fit. If it isn't, we'll say so.
01
Paid ads— Google, Meta, LinkedIn.
We run paid like operators, not agencies. You'll see the spend, the pipeline it produced, and what we'd change next week. If it isn't working, we'll tell you. If it is, we'll push harder.
StrategyCreativeDaily opsWeekly reporting
→
02
Cold outreach— real emails, real calendars.
Inbox setup, targeting, copy. We send outbound that sounds like a person who actually read your website. No mass blasts, no burnt domains, no pretending a 0.2% reply rate is fine.
InfrastructureTargetingCopyReply handling
→
03
CRO— conversion rate optimisation.
Traffic that doesn't convert is wasted budget. We build a testing programme around what your data actually says, run it with discipline, and report on what moved.
AuditTest designA/B testingReporting
→
04
Analytics— event tracking and dashboards.
We set up the tracking, build the dashboards, and audit the funnel. When we're done you know what's working, what isn't, and what to do about it. No guessing.
GA4 / PostHogFunnel auditsData QADashboarding
→
05
Marketing analytics— the numbers your CFO actually wants.
Multi-touch attribution, LTV, channel contribution. One model, one source of truth, one weekly number. Your finance team and your marketing team finally look at the same screen.
AttributionLTV / CACCohortsReporting
→
Clients
Five of them.
What we did.
Short versions. If any of these sound like your situation, say so on the call and we'll walk you through the full story.
Snap Finance
FinTech · Consumer Lending
We built their analytics from scratch.
GA4 setup end-to-end, server-side tracking, and a full attribution model. They needed reliable data across their funnel — we built the infrastructure to get it.
Embroker
InsurTech · B2B SaaS
We ran CRO and built their reporting stack.
Their reporting was fragmented and conversion rates needed work. We built out the tracking infrastructure, unified their reporting, and ran a structured CRO programme across their core flows.
Cigna HK
Health Insurance · Enterprise
We set up their enterprise analytics suite.
Cigna's Hong Kong operation needed analytics built for scale. We deployed Google Analytics 360 across their properties, built out a full event taxonomy, and set up reporting for every business unit.
ENT Credit Union
Financial Services · Enterprise
We built their enterprise analytics account end-to-end.
ENT needed a foundation that could support multiple business lines and give every team reliable data. We built the full account from scratch — tracking, custom dimensions, and the dashboards they use daily.
Enclave
Property · Rental
We rebuilt their paid ads to drive more leads.
Enclave had budget but wasn't getting enough qualified leads from paid. We rebuilt their campaigns end-to-end — targeting, creative, tracking — and significantly increased lead volume.
How it works
Four steps.
No surprises.
There's no magic in this. It's a call, a plan, the work, and a review. We keep doing that loop until the thing is fixed or built. Then we keep running it, or we stop — your call.
Week 1
01
Call
30 minutes. You tell us what's going on, we tell you honestly whether we can help. No pitch deck, no upsell.
Week 2
02
Plan
We write down exactly what we'd do, in what order, and what it would cost. You get the plan whether or not you hire us.
Ongoing
03
Work
One small team runs it. Shared Slack, weekly call, clear weekly deliverables. You always know what we're doing and why.
Monthly
04
Review
One monthly review. What we did, what it cost, what it returned. If something isn't working, we change it. If it's working, we do more.
Pricing
Plain prices.
No tricks.
Two ways to work with us. Pick whichever fits. If it doesn't, we'll tell you on the call.
Project
From $12k
One specific thing, fixed or built. Attribution rebuild. New outbound engine. Paid account overhaul. Scoped up front. Fixed price. Done in 4–8 weeks.
- Fixed scope, fixed price
- 4–8 weeks, start to finish
- We hand it over and leave
Ongoing
$8k–$24k / mo
We run one or more of the five disciplines for you, month to month. Small senior team. No long contracts. You can cancel with 30 days' notice.
- Monthly, no annual lock-in
- One small team, no handoffs
- Weekly call, monthly review
Good fit
We're not
for everyone.
We'd rather say no up front than waste both our time. If you don't see yourself on the left, we probably aren't the right call.
Good fit
- You run a SaaS company somewhere between seed and Series C
- You need help with paid ads, outreach, or analytics — or all three
- You want to talk to the person doing the work, not an account manager
- You'd rather someone tell you the truth than sell you a retainer
Not a fit
- You need brand, content, SEO, or social media
- You want to brief a plan and disappear for three months
- You're pre-revenue and looking for a cheap intern
- You want fifteen people on a Zoom from our side
Questions
The ones
we get most.
If yours isn't here, ask on the call. We'll answer directly.
01 What do you actually do? +
We help SaaS companies make more money from marketing. Either we fix something that isn't working — ads, outreach, analytics — or we build something that doesn't exist yet. That's the whole job.
02 What do you not do? +
Brand, SEO, content marketing, social media, web design, PR. We do paid ads, cold outreach, CRO, and analytics. If you need something we don't do, we know good people to introduce you to.
03 How much does it cost? +
Projects start at $12k for a fixed-scope engagement. Ongoing work runs $8k–$24k a month depending on how many of the four things you want us running. No annual contracts.
04 Who runs my account? +
Three people. Senior. Everyone you meet does the actual work. No account managers, no offshore team, no juniors learning on your money.
05 How long before I see results? +
It depends what we're doing. A paid account overhaul shows signal in 2–4 weeks. Building an outbound engine from scratch takes 6–8 weeks to start producing meetings. We tell you what to expect in the plan.
06 Can I cancel? +
Yes. 30 days' notice on ongoing work. No annual contracts, no cancellation fees, no arguments.