Cigna's Hong Kong operation needed analytics built for enterprise scale — traffic volumes, multiple product lines, and reporting requirements that the existing setup simply wasn't designed to handle. They needed a foundation that could grow with them and that their teams across different business units could actually use.
We deployed Google Analytics 360 across Cigna HK's digital properties. That started with defining the property structure — making sure the hierarchy matched how the business was actually organised, not just how it was technically convenient.
We built a custom event taxonomy that covered the full customer journey across their product lines, set up audience definitions for each segment, and created reporting views for every business unit. The end result was a clean, reliable analytics foundation that their teams could build on and trust.