Talk to us

Services

Digital Analytics & TrackingData Platform BuildWarehouse MigrationData Team ModernisationAI EnablementData Strategy SprintEmbedded AnalyticsTechnical ConsultingAI & Analytics Agents

Industries

Ecommerce & DTCB2B SaaSFintech & lendingInsuranceHealthcare & telehealthConsumer brandsTravel & attractionsAgencies

Company

Cases About Talk to us
Consumer brands

Every market measured the same way

When each country runs its own tags, agencies and consent banner, global teams cannot compare markets or defend budgets. We set one tracking standard, roll it out market by market and bring web, media and retailer data into one warehouse. We set that standard across many markets for Royal Canin and Eukanuba during their GA4 migration.

Book a free discovery call See the work

Free 30 minute call with the engineer who would do the work. You keep the first fix whether or not you hire us.

What we get called in for

The problems teams bring to us

Global consumer goods, food, pet care and personal care brands that sell mostly through retailers across many countries.

01

Consent Mode v2 and cookie rules differ in every market

Google has required Consent Mode v2 for EEA traffic since March 2024 to keep remarketing and measurement features. Each market often has its own banner, its own wording and its own mistakes. A broken setup in one country quietly removes that country from reporting and audiences.

What we do

We audit consent in every market and fix how the consent platform passes signals to Google, Meta and other tags. One template covers each legal regime, with local text where needed. Monitoring flags any market where consent rates or tagged traffic drop.

02

Every country has a different GA4 setup

Local teams and agencies built their own properties with their own event names and conversions. Global reports need a spreadsheet per market and still do not compare like with like. Every new site or campaign adds another variation.

What we do

We write one measurement plan with shared event names, parameters and conversions, then ship it as Tag Manager templates each market can deploy. Properties roll up into a single warehouse model. We led this kind of multi-market GA4 migration for Royal Canin and Eukanuba.

03

We sell through retailers and cannot see what media did

Most sales happen at retailers and marketplaces, so web conversions tell a small part of the story. Retailer sell-out, retail media and brand media reports arrive in different formats and on different schedules. Budget talks turn into arguments about whose report is right.

What we do

We load retailer, retail media and paid media data into one warehouse with shared product, market and date dimensions. Reporting lines up spend against sell-out by market and product. Teams spend meetings on what to change.

04

GA4 BigQuery export stopped for our biggest sites

Standard GA4 properties have a daily BigQuery export limit of one million events, and Google pauses the daily export for properties that keep exceeding it. High-traffic brand sites hit this without warning. Gaps appear in the data just when a launch needs reading.

What we do

We cut noisy events that nobody uses, switch to streaming export where it fits, and advise when GA360 is worth it. The warehouse model checks each day's row counts and alerts on gaps.

05

GA4 explorations only go back 14 months

Standard GA4 keeps event-level data for explorations for 14 months at most, and the default is two months. Year-on-year funnel and audience analysis breaks after a migration or a missed setting. Seasonal categories lose their comparison points.

What we do

We set retention correctly and export raw events to BigQuery so history is kept in your own account. Year-on-year reports then run from the warehouse with the same definitions every year.

06

Local agencies report different numbers for the same campaign

Each market's agency reports its own view of reach, clicks and conversions with its own attribution settings. Global marketing cannot tell which agency is doing well. Renewal decisions rest on slide decks.

What we do

We define one set of KPIs and one attribution rule, then build a shared reporting model fed directly from the ad platforms. Every agency and market sees the same numbers. An AI assistant on top answers the routine questions so analysts spend time on the insight.

Results

Work we have done in this space

Royal Canin FMCG · Pet nutrition

A global GA4 migration with no break in measurement for any market.

We designed a global analytics schema for Royal Canin, migrated a very large multi-market site to GA4 and piped the raw data to its Azure and Databricks teams.

ContinuousMeasurement
AutomatedData pipelines
GlobalShared standards
 Eukanuba FMCG · Premium pet food

A multi-market move to GA4 with no break in the reporting teams rely on

We rebuilt Eukanuba tracking in GA4 through GTM, validated it against the old data before cutover and set up backend reporting so data lived beyond the GA4 interface.

ContinuousMeasurement through migration
ValidatedBefore cutover
StructuredMulti-market reporting
Questions

What people ask us first

How do you roll out GA4 across dozens of markets?

We start with a global measurement plan and a reference implementation in one market. Tag Manager templates and a checklist let each market go live with the same events and conversions. A central warehouse model checks that every market sends what the plan says.

Do we need Consent Mode v2 outside Europe?

Google's requirement applies to traffic from the EEA, and many brands apply it to UK traffic too. Other regions have their own consent laws that the same setup can handle. We configure consent per region inside one shared container.

Can we measure marketing when most sales happen at retailers?

Yes. Retailer sell-out, retail media and brand media data can be joined by product, market and week in a warehouse. That lets you compare spend and sales patterns across markets and campaigns with one set of definitions.

Do we need GA360?

Only when standard limits get in your way, such as the one million daily event export limit, data retention or sampling in large properties. Many brands can stay on standard GA4 with a warehouse doing the heavy reporting. We look at your traffic and needs before recommending either.

Tools we work with here
Google Analytics 4 and GA360Google Tag ManagerConsent Mode v2BigQuerySnowflakedbtFivetranLooker StudioPower BICampaign Manager 360
Services

Where teams usually start

Digital Analytics & Tracking

Tracking that ties every sale and lead to the spend that produced it.

Data Platform Build

A tested data model of your business that people and AI tools can query.

Technical Consulting

A senior engineer works on one stuck problem until it is fixed.

AI & Analytics Agents

Ask your data a question in plain English and get an answer you can check.
How we work

How an engagement starts

The work runs in three steps. You see working output within weeks and can stop after any stage.

01

Discovery call

A 30 minute call with the engineer who would do the work. We look at your setup, tell you what we would fix first, and whether you need us for it.

Day 1
02

Blueprint sprint

We map your sources, stakeholders and goals, then give you an architecture and a prioritised roadmap. You keep it whether or not we do the build.

2 to 4 weeks
03

Build in sprints

We ship working tracking, models, dashboards and agents every two weeks. You can stop after any sprint, and everything built stays yours.

Every 2 weeks

What happens on the call

Book your call
  • 30 minutes with the engineer who would do the work
  • No slides or sales pitch
  • A clear answer on whether we can help, and a referral if we can’t
  • The first fix we would make, which you can use either way
Next step

Get your first fix in 30 minutes

Bring the question your team can’t answer fast enough. The engineer who would do the work looks at your setup with you and tells you the first thing we would fix, plus a straight answer on whether you need us at all. It costs you half an hour, and you keep the fix either way.

Book a free discovery call