Certification sign-ups tracked across every partner.
One of the largest education and learning companies in the United States, known for textbooks, digital courseware and a student subscription. Its workforce training arm sells online career courses and certifications through a large network of partner colleges and universities, each with its own branded storefront.
The company sold learning products and certifications through many partner institutions. It could not see how people moved through the ecommerce funnel across those partners.
Nobody knew which partners and paths drove enrolments, or where buyers dropped out. Changes to the funnel were made on opinion, with no systematic way to test them.
GA4 across partner institutions
We implemented GA4 tracking across all partner institutions and mapped the certification sign-up flows on each. A shared tracking plan covers course views, cart, checkout and enrolment.
Consistent funnel instrumentation
We instrumented each funnel stage the same way for every partner, with partner and course details carried on each event. That makes the data comparable across institutions.
Enrolment reporting
We built dashboards showing where enrolments come from and where people drop off, by partner and by path. The team can spot weak partners and broken steps quickly.
CRO programme
We set up a CRO experimentation programme with a clear method. Each test starts from the funnel data, has a hypothesis and a success metric, and ends with a written result.
- The team has full-funnel visibility across every partner institution.
- Funnel changes now go through a structured experimentation programme.
- Conversion improvements are driven by data.
- Enrolment sources and drop-off points are clear by partner.
The client’s name and specifics are covered by an NDA that limits what we can publish. We have permission to discuss the work in more detail in private, so ask us on a call.
Book a callRelated work
Ad spend matched to real applications, including the offline ones.
We rebuilt tracking on a server-side GA4 setup, brought every source into one warehouse and built attribution that ties spend to completed finance applications.
A global GA4 migration with no break in measurement for any market.
We designed a global analytics schema for Royal Canin, migrated a very large multi-market site to GA4 and piped the raw data to its Azure and Databricks teams.