Customer journeys visible across every market.
A Singapore-founded digital telco that runs mobile plans entirely through its own app, with SIM-only plans customers can change at any time. It operates in several markets across Asia Pacific and beyond and also licenses its telco platform to other operators. Almost every sale and service interaction happens online.
Leadership had no journey reporting across regions. Each market tracked customers in its own way, so nobody could see how people moved through sign-up, activation and plan changes.
Browser privacy changes were eroding conversion tracking for paid media. Platforms were seeing fewer conversions, which weakened bidding and made campaign results hard to trust.
Adobe Analytics in production
We implemented Adobe Analytics and took it to production across several markets. Report suites, variables and a shared naming scheme were set up so markets could be compared and rolled up.
Journey reporting
We built journey reporting that shows how customers move through the product, from first visit to purchase, activation and beyond. Leadership can compare journeys region by region.
Facebook Conversion API
We set up the Facebook Conversion API to send conversion events from the server. Events were deduplicated against browser pixels and checked for match quality before launch.
Global GA4 rollout
We rolled out a consistent GA4 implementation across the global markets. One tracking plan and shared configuration mean every market reports the same events the same way.
- Adobe Analytics runs in production across several markets.
- Management can see how customers move through the product in each region.
- Paid media measurement holds up against browser privacy changes through server-side tracking.
- GA4 is implemented the same way in every market.
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